Business challenge

The rapid pace of change, in all its aspects -technology advances, information lifetime and market cycles- places a higher premium on the responsiveness and flexibility of companies. Successful companies are those that can keep up to these developments while efficiently managing information overload. The key challenge is to integrate information handling into a more global enterprise-wide vision. This is why a growing number of companies worldwide are massively turning to Knowledge Management as a proven solution to:

• Easily prepare high standard content for publishing.
  
• Efficiently handle an ever-increasing volume of information that varies in terms of source, format, life cycle, target audience and delivery options.
  
• Always present information in the most compelling & appealing way.
  
• Deliver information through various publishing media & technologies.
  
• Convey extremely reliable and up-to-date information.
  
• Communicate the relevant information to those who need it.
  
• Maximize reactivity.

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The Solution

MindCooker is a 4(All)-in-one Knowledge solution that meets the full scope of your communication needs. It’s designed to enhance productivity and speed up communication process, through:

Extremely easy content creation: Communication specialists build on their colleagues’ know-how or add their own contents simply, by making use of the appropriate elements from a variety of already layouts, designs, animations & graphics with no need for any technical skills.

Highly customized solutions: Content can be customized to meet different targets and different usage contexts. The same information can be repurposed to various targets, and the same audience can receive different information through appropriate navigational schemes suitable to each context (online journals, intranets, internets, video).

Interchangeable attractiveness: With a simple “drag & drop”, Communication specialists can publish through a new “look and feel”, change layout, update interactivity, modify any portion of content,. This ensures that information is always presented in the most attractive way.

Variety of delivery outputs: Information can be diffused through a variety of publishing media depending on the context and audience: CD ROM, DVD, intranet, extranet, internet, PC pocket, ...

Information tracking: Monitor performance and follow-up progress.

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Benefits

MindCooker provides numerous advantages, both to the communication people and the company as a whole:

Maximize the efficiency of communication: Relevant information is presented in a way that ensures perfect delivery of underlying message and triggers the solicited action.

Speed-up knowledge delivery: knowledge is delivered directly from those who possess it to those who need it without having to call for technology experts.

Enhance information handling: Efficiently and effectively handling the large volumes of different information, process from content preparation, to creation, to delivery.

Consistent information flow: Consistent messages and coherent information is delivered to all targets while presenting them in different layouts and formats.

Maximize ROI: Drastically reduce cost and time associated with creation and publishing of information, eliminating the need to start from scratch.

Maximize value of information capital: Information is transformed into actionable knowledge that can be used and reused to attain business objectives.

Maximize Autonomy: Acquire more autonomy from providers and technology specialists.

Build-up on company know-how: Valuable contribution to the enrichment of the knowledge asset through sharing and collaboration all across the company.

Improve relationships: Better internal communication, tighter business relations and more loyal customers.

Sustain competitive advantage: More efficient and effective communication creates a more secure and lasting competitive advantage.

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